Meet Eve Eden - UI UX Designer
To Eve Eden — design is not about looks—it's about clarity, efficiency, and a fluid user experience. Raised in the Detroit suburbs, she studied graphic design, intrigued by color, typography, and the challenge of simplifying intricate ideas. Her path led her from freelancing through the recession of 2008 to corporate America, where she led website redesigns, managed product and engineering teams, and created workshops to close the gap between technology and design. In 2017, she went out on her own, and by December of 2023, she fully dedicated herself to building her business, EVE User Experience Design Agency. EVE stands for Elevated Virtual Experiences.
Eve's professional life got underway during economic times of turmoil. "The recession pushed creatives to adapt, and I was no exception," she recalls. From Detroit to Chicago, she freelanced, doing assignments such as pedestrian map tours and online media for clients such as Pepsi. When the business shifted towards digital experiences, Eve fell in love with web design and user experience because she saw how important it was to have logical, easy-to-use interfaces.
"I saw early on how frustrating websites could be for users," she says. "So much of it came down to complex information, long sentences, and poor layout choices. That’s where I found my passion—simplifying the complex."
Eve thinks great companies don't merely employ design—they lead with it. "Design-led companies are your favorite companies," she explains. "Think of Apple, Airbnb, or Tesla. They put user experience at the core of their business strategy. That’s what I want to help businesses in Nashville embrace."
Her philosophy is that every employee should understand a company’s purpose, and that just as investors rely on designers to bring their visions to life, entrepreneurs need a strategic architect to help them craft a blueprint for success. "Many entrepreneurs face the hurdle of not being understood," she says. "If you simplify your messaging, you make it easier for people to connect with your vision. To get to something simple—that’s a luxury."
Eve's skillset goes far beyond making pretty websites. She assists companies in clarifying their message, enhancing efficiency, and developing smooth digital experiences. "Entrepreneurs often struggle with the digital side of their business, and I want to make that easier for them," she explains. "I see the problem and provide the integration they need to grow."
Her clients come from many different industries, but healthcare operations are a strong emphasis. "Healthcare is all about efficiency—how to make clinics run better and save money. But I believe we don’t have to focus solely on profit. We can also prioritize quality."
Eve sees the most effective way to forge strong client relationships is through education and trust. "I always aim to create an open, friendly dialogue where clients feel heard," she says. "Listening to their needs and educating them on how good design impacts their success is crucial." She also believes businesses need to be careful in distilling a brand's message and visual identity to make them understood by their public.
Eve urges entrepreneurs to tap into the strength of design in their enterprise. "Many startups and small businesses underestimate the value of UX and branding," she notes. "Your digital presence isn’t just a website—it’s an extension of your business, and it should work for you."
Eve is now concentrating on growing EVE UI UX Design’s reach. She's streamlining her process for making complicated digital platforms easier to use and can't wait to roll out new workshops specifically for companies wanting to enhance their design strategy. "My goal is to help companies embrace UX as an essential part of their growth strategy, not just an afterthought."
In the future, Eve sees EVE UX Design Agency as a go-to solution for companies that want to enhance their user experience. "In five years, I want to see more Nashville-based companies leading with design and integrating UX into their core strategy. We have an opportunity to build a thriving, design-led business culture here."
Exclusively for TENON members, Eve offers a one-hour free UX audit of any platform or design. "If you have a website or platform with a goal in mind, I’ll take a look and offer feedback to help you improve it."
How to Connect with Eve —
Eve Eden believes in bringing Nashville into the world of design-driven businesses. As an entrepreneur in need of improving your online presence or a business willing to go for user experience, she's here to assist.
To find out more about Nashville UX UI Design Agency or book a consultation, head to her website or contact her on social media.
Website: www.agencyeve.com
Book a consultation: http://www.agencyeve.com/book-a-session
Facebook: EVE - User Experience Design Agency
Instagram: @agencyeve
Eve's transition from corporate America to entrepreneurship has been marked by resilience,passion, and an unrelenting commitment to making the complicated simple. With UX + Design,she's not only building stunning digital experiences—she's allowing companies to create afoundation for success.